Founder

Luke Hermida.

I started Hermida Technologies, and I am still the one who designs the systems, writes most of the code, runs the infrastructure, and answers the email when something breaks.

The short version

Why I started this company.

Every business I worked with had the same quiet problem: the tools had accumulated faster than anyone could keep them connected.

A spreadsheet here, an inbox there, a scheduling app nobody fully trusted, and a client asking for an update that lived in three places at once. Nothing was catastrophically broken. It was worse than that — it was friction, every day, for the people doing the work.

I started Hermida Technologies because that problem is solvable, and because it is rarely solved by buying another product. It is solved by understanding how the work actually moves and then building the smallest system that lets it move cleanly. Sometimes that means custom software. Sometimes it means fixing the network nobody has looked at in four years. Usually it means both, which is why this company does both.

I run it as a small team on purpose. Fewer people means fewer handoffs, less translation loss between what a client asked for and what gets built, and a direct line between the person with the problem and the person writing the code.

What I actually do

The work, in four parts.

A founder title hides a lot of specifics. Here is what the week is actually made of.

Design the system first

Before code, I map how the work actually flows — the people, the handoffs, the waiting, and where it breaks. Most expensive software problems are decision problems wearing a technical costume.

Write the code

I build the portals, internal tools, and automations myself, and review what ships. Small, legible systems that one person can hold in their head beat large systems nobody can explain.

Run the infrastructure

Software is only as good as the machines under it. I manage the devices, networks, accounts, and backups that keep a client environment healthy long after launch day.

Stay accountable

No handoff to a queue. The person who scoped the work is the person who answers when something goes wrong at an inconvenient hour — which is the only hour it ever happens.

Good engineering is a quiet form of kindness. Lean systems, honest pricing, and a small footprint are not marketing lines — they are how a small team does right by the people it serves.

Luke Hermida, on why the company is built the way it is

How I work

Four rules I do not break.

Understand before automating
Automating a broken process just makes the breakage faster. I learn the work by hand before I try to make it disappear.
Write the scope before the code
A written scope and a fixed price, agreed before anything is built. If the scope is wrong, I would rather find out on paper than in month three.
Build the smallest thing that fully solves it
The right system is the smallest one that holds under real use. Everything else is maintenance you are choosing to pay for later.
Answer the email yourself
Support is not a tier of service; it is the founder finding out where the product is confusing. That feedback loop is the whole reason the software improves.

Work with me directly.

There is no sales team between you and this page. Describe what is slowing the business down, and you will get an honest answer about whether it is worth building.

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